Monday, June 11, 2012

Imminent Zombie Apocalypse Prompts Run on ‘Zombie Bullets’




By Samantha Grossman, TIME NewsFeed, June 11, 2012

Worried about recent bouts of rampant cannibalism? Fearing an onslaught of the undead? Well, fear not: you can now prepare for Zombiegeddon with a new line of specially engineered zombie bullets — while supplies last.

Hornady Manufacturing Company, a Nebraska-based ammunition maker, is promoting its line of Z-Max zombie bullets as “specifically designed to vaporize zombie varmints.” Since killing zombies, as everyone knows, requires taking out the brain,  the Z-Max line boasts “Ultra-flat trajectories [that] send mangy menaces to the varmint graveyard.” These bullets are built, as Hornady’s website puts it,  to “make dead permanent.”

But before you rush out to fill your survival bunker with special anti-zombie ammunition, please note that the product’s more of a gimmick than anything else. The Observer reports that the bullets are mostly a product of company owner Steve Hornady’s affection for zombie flicks, plus a dash of clever marketing and some good timing. Company spokesperson Everett Deger took pains to tell Detroit-based WWJ Newsradio that the ammunition is to be used only on targets, and definitely not on people — undead or otherwise.

But despite the lack of anything that would make a round of Z-Max more likely to take out a zombie than any other bullet, Deger said the Z-Max bullets are already Hornady’s most successful product. The company seems to suspect that the booming sales numbers are a result of the product’s “cool” packaging and cross-market appeal.

But as the zombie apocalypse draws ever closer, NewsFeed knows the true reason this product has flown off the shelves: Just in case.

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